4 Easy to Avoid Web Design Mistakes

As a small business, your website is of the utmost importance. When visitors make it to your website they are coming for a specific reason and you want to be sure that you can quickly, and efficiently, provide them with a solution to their needs. If your website design is flawed and difficult to navigate, your company could be missing out on a lot of potential leads and ultimately revenue. Here are a few mistakes to avoid in your website design so you can maximize your website’s effectiveness and provide a positive experience to your customers.

1. Understanding Your Target Market:

Many companies make the mistake of not properly understanding their target audience and the different types of customers that fit that description. This often results in web designs that are not optimized and don't work properly for the audience they are trying to attract and engage. Figuring out your target demographic can be extremely helpful in determining the website design approach that works best to give visitors a positive experience while they are using your website.

2. Having an Unclear Call to Action:

What is your goal once users have found your website? Be sure to direct your visitors clearly to this goal. Help show them where the next step is through a concise and prominent call to action. One of the best ways to do this is to first ask yourself what the quickest and easiest way is for visitors to get value from your product or service, then create a call to action (CTA) that helps you quickly give the customer access to that value or collect their data so you can deliver it to them right away.

3. Stale or Boring Content:

Users want your website’s information to be the latest, most up-to-date content available. If your website has very old content that hasn’t been updated, many customers may assume that you are being the times or might not have nice services or products. Additionally, content that is not very valuable, uninteresting, or not engaging can make your visitors lose attention and click away. Work on a way to write your content in a professional but appealing manner that is easy and interesting for your target audience read and stay interested in or want to come back to read more later.

4. The DIY Route:

Your website is the best way for you to interact with your customers. You want to be sure you make your web design, layout, and content choices a priority and make sure there are reasons behind why you made the design decisions you did. A website designed without a professional web and graphic designer involved can potentially lead to mistakes or missed opportunities that result in a loss of revenue due to your customers leaving your site early or not finding what they wanted to, being unimpressed with the design, or not being as engaged as they could have been. A bad design can negatively impact your customers' thinking by making them associate your services and brand with an unprofessional appearance.

These points are just a things to keep in mind to help you avoid a major problem with user experience in your company’s website design and content. It is especially beneficial to make your customers happy and that applies to their experience with your company not just in person but online. If you need some help or have any questions feel free to contact us and we will be happy to help you any time.

If you have questions or are thinking about making a change in your business’ web presence don’t hesitate to contact All in Web Pro for a professional consultation today.

5 Benefits of Social Media Marketing

While most companies are accepting that social media marketing is a great way to stay in touch with the thoughts and feelings of their customers, many still don’t exactly understand why it works. Gathering a following on social media is now a powerful key factor in having your company’s voice heard, but that is just the tip of the iceberg. The goal of social media marketing isn’t just about getting more likes on facebook, followers or retweets on twitter but it's also about good marketing practices that benefit businesses in major ways to create online sales and achieve the same impact of traditional advertising. Below we've listed 5 major benefits to social media marketing.

1. Brand Awareness:

Social media is one of the best ways to introduce people to a new brand or product. It can also help reintroduce an existing brand to a new audience as well as strengthen your relationship with your current costumers. Utilizing social media, which over two thirds of the United States’ population uses, is one of the easiest, most cost-effective ways to get your company’s name into people’s mind which can then lead to traffic to your website or place of business, which is the ultimate goal of many social media marketing strategies.

2. Brand Legitimacy:

In the same way employers run background checks for new hires, consumers also a do a bit of research to verify if a company does exist and has quality services or products. Now-a-days it’s easier than ever for anyone to create a website for just about anything, a product, an event, an idea, or anything you can imagine. Smart consumers want to make sure that the place they plan to interact with is who or what they say they are. Social media marketing suggests that new customers may be driven away if a business’ social media accounts appear to be inactive because they assume that the company may no longer be in business. Social Media marketing can benefit your brand legitimacy by showing that you are a company that keeps up to date in your industry and that you know what is going on in your industry.

3. Increase Sales:

Once you've established yourself as a legitimate brand, this audience that you have built creates trust between your business and potential consumers. This connection can generate sales by allowing them easy access to your new and existing products with a simple post. One of the best parts of social media marketing is the ability to create content tailored specifically to your audience. Engaged followers on social media can help you gain more exposure by liking or sharing your posts which could be indirectly advertising your product or services to their network of friends and followers. This can help increase your sales through direct website conversions or through spreading awareness of promotions that you run as special offers to social media followers. Most social media platforms now have designed special tools for businesses to help promote themselves through various ad placement integrations that do not interrupt the users' experience on that specific social network. These non-disruptive ads, such as in-stream facebook ads, are very important as followers who are bombarded with online ads may be put off by the company running them and may result in a negative reaction towards the brand. In the end it is possible to lose trust you worked so hard to earn if you practice social media marketing in ways that users don't appreciate.

4. Improved Customer Service:

Social media is all about connections; connecting people with people who have similar interests or experiences. So it makes sense that companies are now using social media to connect with their consumers. This can allow your business to benefit from direct customer feedback or from past clients with the ability to immediately respond to any requests made, thereby improving the customer service experience.

5. Content Distribution:

Social media plays an integral part in any marketing strategy as it becomes one of the main sources of content distribution. In the past, the challenge was the need to ensure that your content reached your customers in the shortest time possible. With social media there are so many tools at your disposal to get real-time news about your company (or industry) in the hands of your customers with ease. A simple click is all it takes to get your brand's new products or services shared with hundreds of thousands of people.

**BONUS FACT** Social Media also includes Yelp and Google+, so make sure to update your company's information and images on networks like those too.

Take a moment to address your company’s social media marketing. What are the strengths in your social media strategy and where can improvements be made? If you need assistance creating or optimizing your social media profiles to nurture customer relationships, then All in Web Pro is here to help.


Nevada Volunteer Research Initiative: Website Launch

The Nevada Volunteer Research Initiative (NVRI) started in 2014 wanting to provide information about volunteerism in Nevada and how to improve it. In 2015 they conducted a survey revealing details on the people who are volunteering and what motivates them to offer volunteer. They took the collected data and combined them into a report to share with colleagues and partner organizations. UNLV Professors Dr Jennifer Keene and Dr Takashi Yamamashita, both key members of the NVRI team, approached our Las Vegas Web Design team at All in Web Pro to come up with the best way to share their findings in a visually engaging online website that everyone could easily access. To help the NVRI we came up with a branding solution for a digital and print campaign to promote themselves and the survey; by creating a website, brochure, and redesigning the reports presentation.

The first concern they had was while they themselves were credible professors they needed a way to visually communicate the value of the data and establish the report as a reliable and legitimate source of important information at a glance. Their branding which included the logo design needed a combination of professional appearance mixed with bringing a sense of warmth and caring to reflect the philanthropic tone of the subject of their research, community volunteerism. We used a combination of traditional type fonts with a simple yet effective illustrated icon. This clean and modern style of drawing were carried throughout the rest of their branding assets.

The NVRI website was built in WordPress with a custom theme featuring CSS3 animated bars to make report stats visually appealing. You can visit to learn about them and their findings. You can even view a copy of their 2015 report which we designed.

Vegas Visionaries Website Launched

Vegas Visionaries is a community initiative, launched by All in Web Pro, that seeks to give local leaders and visionaries in Southern Nevada a platform to share their projects and visions for how to make Las Vegas and Southern Nevada a more a more thriving and sustainable place. This curated video series showcases a variety of community leaders, influencers, and community activists who are already working to make a difference and hope to inspire others to do the same. This entire project and website is created and run by the All in Web Pro team, and integrates a mix of local marketing outreach, video production, web, and graphic design skills to make the project a success.

Every 3-5 minute video is filmed by All in Web Pro at our Downtown Las Vegas satellite office located with in the Emergence Arts building on the historic Fremont Street, at 520 E Fremont St, Suite 219. The videos are then edited, custom graphics & video elements are created and add. Then the final assets are uploaded to both the Vegas Visionaries YouTube and Vimeo channels as well as the Vegas Visionaries website. The post created on features a bio of each speaker and tools to share the video across social media platforms.

The site is currently powered by SquareSpace and features a customized theme to best ensure overall design quality and mobile friendliness. Feel free to visit or visit their Youtube Channel Here to learn more about this exciting project.

If you know anyone in Southern Nevada who is making a difference in the community and has a vision that others can take part in, please go to and nominate them to become the next featured Vegas Visionary.

Las Vegas Graphic Design Services

All in Web Pro is a leading Las Vegas graphic design company. Our talented designers are ready to work on any graphics you need, whether it is logo design, stationery, website, book cover, packaging, t-shirt design, app design, brochures, or any other graphic work that you can think of for print or web. If you need it, we’ll create it! We'll work together to get your product or online service designed better and faster than you thought possible. You will receive high quality designs and work directly with our designers to bring your vision for your design ideas to life.

If you’re a new business, you need to create a unique “look” for your brand to ensure you stand out from the crowd. It’s very common for business owners to be unsure how to do this or where to do it. All in Web Pro will create a memorable, unified look between all your business’ marketing materials including your business logo, website design, business cards, letterhead, envelopes, flyers, marketing materials, and anything else you might need.

Even though All in Web Pro specializes in creating graphics for the web, we love designing graphics of all types, including print graphics, and would love the opportunity to help create your company’s brand. As professional designers with years of experience in graphic design, web design and more, we know the importance of quality better than other Las Vegas graphic design firms. Contact us today and our hands-on design team will work closely with you to deliver a product that will exceed your expectations.

Graphic Design for the Web

Graphic Design for Digital Media

Graphic design for the web refers to the process of creating digital visual media assets used on a website or other digital platform. The graphics may be used to enhance or enable the representation of an idea or a feeling in order to reach a virtual or in-person audience. Graphic design services for the web may be used for everything from enhancing the appearance of web pages to serving as the presentation and user interaction layer for dynamic and data rich web applications.

Designing with a Purpose

Graphic design for your website is performed by a graphic designer and implemented into your digital medium by a web design expert or digital marketer. The main job of a graphic designer is to design visual elements for the web or for print that convey a message, emotion, or move viewers to take a specific action. All of these purposes can be achieved with graphical layouts for websites, posters, brochures, flyers, advertisements, social media graphics, and much much more. The goal of a digital graphic can also be as simple as catching someone’s attention, or it could aim at making them interested in purchasing a new product, clicking a link on a website, or performing a specific conversion action such as signing up for a newsletter or sharing a link on social media.

Graphics of All Shapes and Sizes

At All in Web Pro we provide every kind of digital graphic design service that your business or brand might need, among the other services we offer. We are focused on providing the best graphic design services for your brand in digital and print formats, as well as web design services. Our custom graphic design solutions cater to businesses of all sizes, no matter if you need a website layout, logo design, custom letterhead, flyers, business cards, outdoor banners, billboards, or even car wraps.

Get Started!

All in Web Pro is a graphic design and custom web development company based in Las Vegas, Nevada. We know that well designed graphics can be the key element that makes your brand stand out online and grab your users’ attention, and are critically important since every design has the potential to serve a valuable and specific purpose for your brand.

Call us today to schedule a free consultation and quote for your next graphic design project. We’re excited to hear from you! 702-331-0650

Benefits of Professional Website Design

Professional Advantage

One of the best ways to give your business an advantage and give your brand the best foot forward is to hire someone to create a professional website design for you. If your business or brand doesn’t have a custom website design, many potential customers may not even give your website a second look, or may lose confidence in your brand. For the best possible results, it’s a good idea to hire a professional web design company, such as All in Web Pro in Las Vegas, to create your company’s new mobile-friendly website.

Custom Designs

Hiring a professional web design company to create a custom website design will broaden your marketing opportunities by creating a custom experience for potential customers. Not only will a professional website design help you reach more potential customers, but it also provides your business or brand a more professional reputation that will help your customer feel at ease when doing business with you. In addition, a professional website design will also help your business compete against other companies that offer similar products and services in the ever competitive online marketplace.

Unique to Your Brand

Professional website designs generally include more uniqueness and creativity than your typical business site, and hiring a professional web design company like All in Web Pro is your best option. All in Web Pro will work closely with you to find out your individual preferences in regards to the particular website design you’re looking for. Our professional website designs will help your business or brand stick out in the memories of both current and potential customers alike.

A Competitive Edge

Website design is not something for amateurs or students if you have a serious business to promote. In order to get a competitive edge in the business world, it’s in your best interest to hire a professional website design company like All in Web Pro to make sure you’re staying current and not missing critical business opportunities or the latest security measures online. We have years of experience providing high-quality website design solutions to businesses in the Las Vegas area and beyond.

Call us today for a free consultation! 702-331-0650

New Website Launch: Café do Paraíso

In 2010 our founder, Owen Carver, visited Brazil for a business conference which led to an opportunity to sell specialty Brazilian coffee beans in the U.S. market. Over several years the business model evolved into a U.S. based coffee roasting operation importing farm-direct Brazilian coffee beans to be roasted in Las Vegas Nevada and sold online.

Café do Paraíso has been an ongoing project which has only been made possible by the long-term hard work and dedication of Owen, the All in Web Pro team and Brazilian business partners. Café do Paraíso was officially incorporated in 2013 as an LLC in Nevada and aims to become a major player in the specialty coffee market in Nevada and hopefully all of the United States.

All in Web Pro played a key role in the development of the Café do Paraíso brand through the development of its logo, brand assets, product packaging and layout, and e-commerce website. After conducting a soft-launch of the coffee in December of 2013 selling coffee to friends, family, and early adopters, Café do Paraíso is now looking forward to launching its full roasting operation in the 2nd quarter of 2016 after new plumbing installation is completed to ensure the coffee roasting warehouse is fully compliant with Nevada Health Department codes.

If you drink coffee you have to buy a bag of these amazing coffee beans and taste them for yourself! Please go to and sign up for the newsletter to be updated by email as soon as the coffee is ready for purchase on the website.


Pop culture is great way to look at various marketing tools and trends that you can analyze and apply to your own personal brand and product.

It's about becoming relevant and popular in what seems to be a short matter of time. What most people in the general public don't realize that these pop phenomenas take strategic months/years of planning along with a good PR team to develop. I'll take this time to go over the "love it or hate it" Miley #teamtwerk craze and show you how a good marketing plan can help your business get more attention and success. The best part is, you don't even have to be dancing around in an oversized teddy bear costume with a foam finger!!!

Now you might think because Miley was pretty well known before this complete 180 degree turn-a-round in persona, that her marketing route won't work for you but that's where you're wrong! It's about doing your research, creating a strategic buzz or hype around your company, a full fledged launch, and gaining even more attention by saving some surprises for later on.  Miley, before the release of her first single off of her latest album was releasing what seemed to be random but fun viral videos of her dancing or twerking in funny costumes. She planned on releasing a more urban geared album and needed to gain the attention of that audience who normally wouldn't be drawn to her, that's where the viral videos came into play! This is part of your initial research before launching your company. Learning who your audience is and what their habits are. Reaching out and interacting with them in their own social environments is a must! This means checking out or taking part in events, conferences, conventions, online blogs/websites, and expos where you can meet and network with potential clients or buyers of your product. Take your time in this phase. The more people "discover" you the greater the chance they may take an interest in your company and potentially start telling other people about what you're doing. It's obvious that the more people know about you the more potential business you may have only if you're targeting the right people. This must be done at the same time you're finishing or polishing up your main business whether it be a website, store, or album.

Once you notice people are getting excited about who you are and what your product is, it's time for a soft launch! Your first single can be phase 1 of your website where you have everything working just right but know that there may be a need for improvements depending on the feedback and  traffic you are receiving. Here is where you do even more promoting of your business, but more quickly. Create your own events or become sponsors of popular events where a good amount of your audience will be plus other new demographic audiences. You will start to see people outside of your target audience getting interested in your product. Stay open to feedback and plan for adjustments to keep everything running smoothly.

You have their attention so now it's time to come at them LIKE A WRECKING BALL!!! This will be more of a grand opening or full launch of your company. Come at them with a complete error free website and full service catalogue or clear and concise call to action. By this time you'll feel more confident in your product because of the success you were seeing in the previous phases. You have their attention and it's your time to deliver on the excitement you've created!!! It's more than having a good end product and just putting it out to the public. You know the old saying of "if you build it they will come", well "they" may not find you because they may not know you exist! You first have to take the time to do your research, create an awareness of your brand, launch your company, then promote, and fine tune it as you go. Once you're at the top, it's up to you to hold on to that status by investing in on-going marketing for company. It was long journey getting up there, why would you even want to start to slack off now?


CLICK HERE to enjoy this WRECKING BALL OFFICE DOLL we created for you to have as daily reminder of what it takes to twerk your way to the top!

Social Media that Matters

Web Design Tips: 5 Ways to Make Your Social Media Matter

To harness the full power of social networks and leverage the exponential reach available through social networking, here are 5 best practices.

Social media is a powerful tool for generating brand awareness and building trust. An effective social media strategy integrates seamlessly with your web design so that your online presence represents your company with professionalism and your SEO is boosted. If you do social media the right way you can build relationships with fans and followers that will build long-term relationships by creating content that engages and brings value your audience. Your web development strategy should always include a social element so your social networks are easily visible and your content is easily shared by those interested in your brand and content.


1. Use your social networks to listen, not just talk.

The social interaction between people is what brings the “social” element to social media. People interested in your brand will fan you on Facebook, follow you on twitter and subscribe to you on YouTube to interact with the person behind the company. They aren't always finding you on social channels to hear a one-way message that talks at them. Rather, thanks to social media, marketing and advertising is now a conversation and consumers will demand that you talk with them in a conversation. This is an exciting evolution that allows you to develop genuine connections with your audience that were not available before.

2. Your content should create value for your audience.

Only if you entertain, inform, or in some way provide value, with your social posts and updates will your fans and followers like your posts, share your blog content and videos and retweet your tweets. How can those interested in your brand join the conversation if you are not initiating one? No one wants to be sold to all the time, not in person and not on the net. If you consistently provide content that is of educational, social, or useful value you will build a following that is loyal, engaged and enthusiastic about your brand.

3. Social is not about selling, it’s about building relationships.

You get out of social what you put in. If you use it as a platform to always be selling, making it all about you, visitors will be less motivated to come back to your sites. But the good news is that building relationships is actually more powerful than sales! If you’re a dentist you’re not trying to use your blog to sell one pair of braces. If you blog on interesting subjects related to your business, such as how to ask for a second opinion or, for those that are terrified of the dentist, a 5 minute mediation to put you at ease before you enter the dentist chair, you will begin to build trust with your audience. This trust is the first step to building a lasting relationship. You will become a trusted resource that can develop into a client bond that will outlast a one-time procedure and continue for 5, 10, or 20 years or longer.

4. Use social networks to build relationships with industry leaders, colleagues and mentors.

Social is not only about reaching out to potential consumers, it's also about participating in the conversation among your peers and industry thought leaders. Follow those agencies and individuals that are driving innovation in your field or who have influence with many people. These people have much to teach and they give away valuable information and insights through social media. Are you listening or are you missing out? LinkedIn is optimal for engaging with industry giants and experts. You can join LinkedIn groups representing your field to keep up on the latest news, updates and industry trends. Be a part of the conversation so you too can establish yourself as a leading voice in your market.

5. Track your metrics to develop and fine tune your strategy.

In order to know what you are doing right, and which strategies are not benefiting you, you need to track your performance. There are many tools, both paid and free, that will generate reports which let you know when your content resonates with your audience and when it falls flat and fails to generate interest and engagement. By playing to your strengths and understanding your weaknesses, you can develop a winning social media plan that will increase your presence, raise your SEO ranking and establish your business as a leader in your market.

We have been in the Las Vegas web design and web development industry for years and we have experienced the power of social media to make connections and create partnerships and clients in our community. It’s not rocket science, all it takes is knowledge, a passion for engaging with your audience, and a consistent dedication to the effort and consistency required to create value and build genuine long-term connections.