What is Mobilegeddon?

Google’s new mobile update, dubbed “Mobilegeddon” by internet marketers, has far-reaching implications for both your website’s SEO (search engine optimization) and your business. Mobilegeddon’s affects, which began in April of 2015, had a negative impact on the search result rankings of websites that are not mobile-friendly. However, for the long term, Google is making a clear statement that mobile devices and mobile search are becoming a critically important aspect of digital commerce and internet use in general.
 

Mobile Use is Sky-Rocketing

In the last few years, mobile device and tablet use has been skyrocketing to record numbers year over year. In 2014, statistics showed that the use of non-desktop devices, such as tablets and mobile phones, outnumber PC’s online. Although mobile devices have not yet surpassed desktops in the amount of searches on Google, smartphones are quickly approaching desktops in search. These days, nearly 90% of purchases for local goods and services are first researched online through search engines and more than 70% of business traffic is driven by search.
 
Search is extremely important and valuable to businesses, and trends are moving towards mobile search as the primary digital mode of the future as more people use their phones and tablets to search for products, solutions, content and more. Consider how many times you’ve used your iPhone or Android device to search for a local restaurant or business in your city, or perhaps while you were in a store and searched for reviews or prices of a product you were thinking about buying.
 

Google is Constantly Updating

Google is highly aware of these trends and is constantly testing and analyzing user behavior to deliver higher quality results and a more user-friendly experience to Google searchers. They are always looking for ways to connect users with the most relevant search results possible while also providing a improved user experience across all devices.
 

Responsive & Mobile-Friendly Web Design

Responsive web design refers to websites that respond dynamically to the size of the web browser that they are displayed in. Websites that are responsive can change in a variety of ways by adjusting their visual elements including font, images, layout positioning, and relationships between elements in different ways on the fly without requiring the web browser to be refreshed. This can be easily be observed by adjusting the width of the browser window you are viewing. Common elemental changes in a website that is responsive include the morphing of menus into a button with 3 horizontal lines, the vertical stacking of images and layout elements that were previously in rows, and the adjustment or removal of large elements in order for them to still fit on the webpage.
 

Responsive Web Designers

All in Web Pro is a leader in Las Vegas web design, graphic design, and custom web development that is focused on building mobile-friendly websites & web applications. We can update your website to make sure it is Mobilegeddon compatible so that your search engine rankings and business achieve the best results possible. Our web design services utilize responsive web designs that are mobile-friendly and will optimize your website across any mobile device and browser viewport on phone or tablet.
 
As the web has evolved, so has All in Web Pro. Our role in helping businesses increase their search engine visibility and provide excellent user experiences to their customers through the most modern web design practices, has helped make Las Vegas based All in Web Pro a leading provider of web design, graphic design, and online brand consulting & marketing.
 

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