graphic design
Optimizing Images for the Web
It’s been proven that web design with more visuals and graphics tend to be more effective than those without. Unfortunately, graphic design is more complicated than simply dropping photos or images onto a web page. Before you start changing your website’s graphics, be sure to check out these tips for implementing photos in your web page designs.
Making sure to use images to capture an audience is important but so is not losing your clients due to slow load times because of poorly optimized images. Most users only wait around 3 seconds before leaving a webpage on desktop because of slow loading images and only 5 seconds on mobile devices. Follow these 3 tips to help ensure you don’t lose clients due to poor image optimization.
Optimize Image Sizes:
Web pages are designed on a foundation of millions of pixels. This topic is just as important in graphic design and the choice and selection of photos, because if an image isn't designed to be large enough for the space it’s meant to occupy, in most cases it will look pixelated and lose image quality. When an image is too big for the space it's meant to occupy it can take add excess file size weight to a webpage slowing down load times for both desktop and mobile-users. It's possible to also over-optimize and make a image low quality in exchange for faster load times. It's therefore extremely important to optimize your photos correctly for the web.
Avoid Generic Images:
Visitors to your webpage are already very familiar with visiting a websites and perceiving whether a webpage is professional or assembled cheaply. When it comes to graphic design, your website visitors may recognize certain very commonly used stock images. If you don’t want your company to be interpreted as generic, we recommend avoiding using the most popular stock images or very generic looking images that visitors might already recognize because they are already used on thousands of other websites across the internet.
Invest in Professional Photos:
This is a costlier solution to the problem mentioned above, but it will be well worth the investment. An investment in professional photography will draw the eye of your website’s visitors and create a stronger emotional connection to the written content on each page. Conversely, photos of poor quality or photographs that have little or nothing to do with the unique text content on each webpage is arguably worse than having no photos at all on a webpage.
Take your time to get your website right. Ask for help from professionals when you need it. Optimized photos on the web give your online presence something more unique and memorable for visitors, and when done by a professional agency that does both web & graphic design it will usually increase your search engine rankings, or SEO, as well.
If you need a trusted Las Vegas web design firm that takes graphic design seriously, look no further than All in Web Pro. Our experienced design team will work with you to find your brand’s voice and help you put it onto the page. If you are ready to take your brand to the next step, contact All in Web Pro today.
4 Easy to Avoid Web Design Mistakes
As a small business, your website is of the utmost importance. When visitors make it to your website they are coming for a specific reason and you want to be sure that you can quickly, and efficiently, provide them with a solution to their needs. If your website design is flawed and difficult to navigate, your company could be missing out on a lot of potential leads and ultimately revenue. Here are a few mistakes to avoid in your website design so you can maximize your website’s effectiveness and provide a positive experience to your customers.
1. Understanding Your Target Market:
Many companies make the mistake of not properly understanding their target audience and the different types of customers that fit that description. This often results in web designs that are not optimized and don't work properly for the audience they are trying to attract and engage. Figuring out your target demographic can be extremely helpful in determining the website design approach that works best to give visitors a positive experience while they are using your website.
2. Having an Unclear Call to Action:
What is your goal once users have found your website? Be sure to direct your visitors clearly to this goal. Help show them where the next step is through a concise and prominent call to action. One of the best ways to do this is to first ask yourself what the quickest and easiest way is for visitors to get value from your product or service, then create a call to action (CTA) that helps you quickly give the customer access to that value or collect their data so you can deliver it to them right away.
3. Stale or Boring Content:
Users want your website’s information to be the latest, most up-to-date content available. If your website has very old content that hasn’t been updated, many customers may assume that you are being the times or might not have nice services or products. Additionally, content that is not very valuable, uninteresting, or not engaging can make your visitors lose attention and click away. Work on a way to write your content in a professional but appealing manner that is easy and interesting for your target audience read and stay interested in or want to come back to read more later.
4. The DIY Route:
Your website is the best way for you to interact with your customers. You want to be sure you make your web design, layout, and content choices a priority and make sure there are reasons behind why you made the design decisions you did. A website designed without a professional web and graphic designer involved can potentially lead to mistakes or missed opportunities that result in a loss of revenue due to your customers leaving your site early or not finding what they wanted to, being unimpressed with the design, or not being as engaged as they could have been. A bad design can negatively impact your customers' thinking by making them associate your services and brand with an unprofessional appearance.
These points are just a things to keep in mind to help you avoid a major problem with user experience in your company’s website design and content. It is especially beneficial to make your customers happy and that applies to their experience with your company not just in person but online. If you need some help or have any questions feel free to contact us and we will be happy to help you any time.
If you have questions or are thinking about making a change in your business’ web presence don’t hesitate to contact All in Web Pro for a professional consultation today.
5 Steps to Take Before you Build a Website
You’ve decided to get a website. Terrific! You may be asking yourself “now what?”. It can be tempting to jump right into choosing a template or design you like and running full steam into the development process. Although this is tempting there are proven steps that will help your website development process go easier.
These five steps will ensure you have a final product you can be proud of and that accurately represents your company or organization.
Step 1: Plan Your Text
Text (or web copy) is the backbone of your website. It can attract clients if presented the right way or it can scare them off when it lacks focus or has typos. Paying close attention to what you write and how you write it can make a huge difference. Think of an average reader, then use clear and accessible language in your writing so that everyone can understand it easily.
Write the content for your pages before you contact a web developer. By writing and re-writing your content you will be able to determine exactly how you want people to see your business before any design is ever done.
Step 2: Choose a Company Name and URL
If you haven’t yet chosen a name for your company, think about what your URL will look like. You don’t want a website that reads "joesfunkyandawesomeshirts.com". Short, clear names are easier to understand and look great online. Choose a name that is simple and short with a meaning that you can brand and stick with.
Stay away from picking a company name just because it has a keyword you want to target, instead go for branding and let the keywords take care of themselves. And if you’ve already chosen the name of your company, there are still several variations of the name of your company and for the domain extension you choose (.com, .co, .vegas) that can give you the best domain name and online brand possible.
Step 3: Choose a Color Palette and Logo
Once you have a name picked you will want to decide on colors for your brand and a logo. Having a designer create your logo is well worth the effort as that can make you look much more professional than if you were to create one on your own.
Colors mean different things and talking to a designer can help you find a color scheme that works for your website and logo. Be careful to pick colors and designs that you can use for print advertising, vehicle wraps, letterhead, online media, etc.
Step 4: Choose and Use Great Photos
A business website requires different photos: photos of your products, a portrait photo for the ‘about’ or ‘bio’ section, an introductory photo for your home page, etc. Since we’re living in the age of images, you need to choose your images carefully and make sure they’re high-resolution and the best possible quality. Stock photos can work but if you have the ability, have custom photos taken by a professional photographer. Much like the logo your photos have the power to make your website stand out and impress visitors.
Step 5: Research Rinse and Repeat
This could very well be step 1, but researching is important through the entire stage of building a website. Look at competitors to see what you like and don’t like about their websites. Make lists of important pages, content, calls to action, and features that you want on your site. Ask other professionals in your field and your past clients what would like to see on your website. Getting input from trusted and relevant sources can be invaluable in the decisions you make about your website’s design.
For help with your next web project contact us at All in Web Pro at 702-331-0650!
Choosing a Web Design Company
If you’re a business owner or entrepreneur, finding the right web design company to build your website is a crucial decision. A well designed website can help drive sales or bring in more clients, while a poorly designed site can drive potential customers away and lead to lower conversion rates. In this short guide, we’ll cover the most important things to consider when choosing a web design company for your next project.
Your Bottom Line
The first, and quite possibly the most important step in choosing the right web design company for your business, is understanding your company’s bottom line or overall goal that you plan to achieve with your online presence. For example, if you are planning on opening an e-commerce website your main concerns would likely be return-on-investment (ROI) through conversion of sales and building a strong, loyal customer base perhaps through email address collection.
On the other hand, if you we’re a new startup company your main focus would likely be on building brand awareness, and your website would reflect this by providing information and educational resources about your services or products.
Once you understand the type of website needed to fit the unique goals of your company, it makes choosing a web design company much easier. You can then contact different web design companies to discuss your needs or view case studies provided by each web design company to understand how they’ve assisted clients in the past and the solutions they present for the unique user interaction goals and conversion method you’ve chosen to use to get users to take a desired action.
Cost vs. Value
Besides understanding what type of website your company needs, you must also understand how you can justify the costs of web design to ensure that you are receiving the value needed to meet your bottom line. Everyone has heard the term “you get what you pay for,” and it definitely applies to web design. However, it’s also important to understand that cutting costs now may lead to not getting back as much value from your website in the long-term and this may cause your business to fail to meet its bottom line.
Before making your decision, ask the web design company if they’re able to provide evidence of the value delivered through their web designs. If the web design company is able to provide you with a website or service that will bring return on investment and help you meet your bottom line, then it’s a good value, no matter the cost.
If you’re looking for a web design company in Las Vegas, look no further than All in Web Pro. We’ll ensure that you’re delivered a professional web design solution that will engage your audience and showcase the best you have to offer.
5 Design Tips for Building Your Website
Successful Web Design
The aesthetics of a website have never been as vital as they are today. Whether you’re building your website for yourself or a client, it has become crucial that you stay updated with current web design trends and market demands. However, it’s undoubtedly difficult to keep up with the pace of the internet and the ever-changing trends in web design. Web designers know that the key to a successful web design is understanding the principles of design in addition to the expectations of your target audience and leveraging them towards your specific online conversion goals while balancing these needs with your unique budget and timeline.
If you take these things into consideration, you'll be able to influence your visitor’s behavior and drive traffic to your website. In this article, we’ll outline 5 design tips for building your website.
1. Explore and Research Websites in Your Target Market
Researching other websites in your target market will help you guarantee your design is up to date on current trends and that it's in a style that your visitors will relate to. Analyze your competitor’s websites and take notes on their features that interest you in addition to those that don’t. Using these notes while designing your site will help you deliver a captivating and effective design that’s current to your industry.
2. Keep it Simple and Familiar
It’s a good idea to make use of design elements that your visitors will recognize, the most obvious are a navigation bar, header, footer, etc. This will help make certain your users can navigate your website without getting confused and will help build trust and reliability into your website. Using unfamiliar user interface elements might frustrate your users and cause them to leave your site. After all, the goal of your site is to drive your users towards a specific action, and you want it to be easy for them to quickly perform that action.
3. Use Great Fonts
Choosing a great font is a vital step in designing a captivating website. Make sure you select a font that's legible enough to make your content very easy to read while matching the style and feeling you want your brand to convey.
4. Make it Mobile-Friendly and Responsive
Mobile users are ever increasing and make up a large portion of internet traffic. Moreover, search engine giant Google has announced they're giving precedence to mobile-friendly websites when performing searches from a mobile device. This makes it very important for websites to embrace a mobile-friendly design so that they're accessible to the largest audience possible. You can test to see if your website is mobile friendly according to Google using their Mobile Friendly Test page.
5. Use Color Effectively
Color is an important aspect to any web design. Effective use of color will help you engage your visitors and encourage them to interact with your site. Because of this, it’s essential to choose your colors carefully and ensure they're appropriate to your website. Each color has a deep meaning behind it and conveys an emotion to the viewer. Although individuals may differ in their perceptions of color, you must understand what message you wish to convey with your website before you start selecting colors. For example, all colors convey meaning. And having an overall black theme and background to your website may subconsciously convey a feeling of mystery or danger that might not align with a company that wants users to feel they are open, safe, and transparent.
Staying Current is Essential
Web design is constantly changing and new fads and trends will continue to pop up and fade out. Yet it’s essential to stay up to date with current trends to avoid having an outdated website, especially if there are opportunities to improve the experience of your users and take advantage of opportunities to gain more visibility in search engines. The tips we’ve covered in this article will help you think about things to consider when envisioning a new a captivating web design for your brand.
About All in Web Pro
If you’re looking to have a website professionally designed by web designers who understand current web design trends, look no further than All in Web Pro. We are a leading Las Vegas web design company, and we’ll make sure that you’re delivered a professional web design solution that will engage your audience, showcase the best you have to offer, and drive your visitors to take the actions you desire to convert to sales and growth.
Call us today for a free web development consultation to get a free estimate for your next custom website or web application. 702-331-0650
Graphic Design for the Web
Graphic Design for Digital Media
Graphic design for the web refers to the process of creating digital visual media assets used on a website or other digital platform. The graphics may be used to enhance or enable the representation of an idea or a feeling in order to reach a virtual or in-person audience. Graphic design services for the web may be used for everything from enhancing the appearance of web pages to serving as the presentation and user interaction layer for dynamic and data rich web applications.
Designing with a Purpose
Graphic design for your website is performed by a graphic designer and implemented into your digital medium by a web design expert or digital marketer. The main job of a graphic designer is to design visual elements for the web or for print that convey a message, emotion, or move viewers to take a specific action. All of these purposes can be achieved with graphical layouts for websites, posters, brochures, flyers, advertisements, social media graphics, and much much more. The goal of a digital graphic can also be as simple as catching someone’s attention, or it could aim at making them interested in purchasing a new product, clicking a link on a website, or performing a specific conversion action such as signing up for a newsletter or sharing a link on social media.
Graphics of All Shapes and Sizes
At All in Web Pro we provide every kind of digital graphic design service that your business or brand might need, among the other services we offer. We are focused on providing the best graphic design services for your brand in digital and print formats, as well as web design services. Our custom graphic design solutions cater to businesses of all sizes, no matter if you need a website layout, logo design, custom letterhead, flyers, business cards, outdoor banners, billboards, or even car wraps.
Get Started!
All in Web Pro is a graphic design and custom web development company based in Las Vegas, Nevada. We know that well designed graphics can be the key element that makes your brand stand out online and grab your users’ attention, and are critically important since every design has the potential to serve a valuable and specific purpose for your brand.
Call us today to schedule a free consultation and quote for your next graphic design project. We’re excited to hear from you! 702-331-0650