Web Design for Boosting Sales & Conversions

Balance Aesthetics with Conversion

If you sell products online or use your website to refer customers to your business, it’s important that your website does a good job of converting visitors into sales or leads. When designing a new website or updating an old one, it’s quite common to focus on aesthetics. However, this could be disastrous for the business goals you want to accomplish with your website if you don’t ensure that you’re website is designed to achieve the goal you created it for in the first place. It’s best to try to find a balance between your website’s goals and aesthetics together and come up with a “design that sells”, or in other words, converts traffic into the sales or actions you want your visitors to take.

Every Web Design Element Counts

When designing a new website, it’s important to understand that the design of your website not only represents who you are as a company but is also a major influence on the amount of sales or leads generated via the website. And these days, websites have become the first major means of communication between you and your potential customers making it very important to have good website design. However, web design is not just the visual design that we see, but it’s the entire structure, architecture, user interface, graphics, user flow, and website layout. By properly utilizing these as well as color, contrast, images, and typefaces it’s possible to boost your website’s conversion rates with a coordinated focus that envisions how all these elements work together to drive your target conversion.

Focus Your Web Visitors’ Attention

Depending on which strategies and creative techniques are used while designing a given website, higher or lower conversion rates can be achieved. Once visitors know that your website has something your visitors are interested in, the visual design of your website can draw them in and can help focus their attention on what matters and move them to take your desired action or “conversion”. Our team of web designers at All in Web Pro in Las Vegas understand that certain parts of your website are more important that others, such as forms, calls to action, value propositions etc, and that your website requires appropriate techniques to make those parts of your website get more attention than other less critical areas.

Simplification May Convert Best

One way to start boosting your website’s conversion rate that is being adopted more often by brands that have a single conversion goal, such as a single signup option is to create a simple and clutter-free design that doesn’t confuse visitors about which direction to go, or what to click on. Remove any unnecessary links, pointless information and extraneous images from your website to eliminate distractions as much as possible. Simple web layouts may work best for websites with that only have one single conversion goal. Also, check out your competitors’ websites to see what conversion tactics they may be utilizing, as sometimes the optimal conversion tactic for a specific audience or industry can be unintuitive and something discovered over a period of time through trial and error such as A/B testing.

Remove the Clutter & Extra Details

Try creating a simple and clutter-free design which doesn’t make the user confused with too many options about which direction to go or where to click. Removing unnecessary links, information that doesn’t lead towards action and unsupportive images from your website can eliminate distractions and focus a visitor’s attention towards the action you want them to take. Although this is a simple design tip, the results you might achieve by following it while still adhering to good web design principles could give you a massive boost to the conversion rates of your website.

About All in Web Pro

All in Web Pro in Las Vegas provides custom web design and graphic design services. One of our specialties is creating conversion optimized web designs that will help you increase sales and refer more clients to your business.

Call us today to learn more about how we can help you achieve your online goals. 702-331-0650