These five steps will ensure you have a final product you can be proud of and that accurately represents your company or organization.
Step 1: Plan Your Text
Text (or web copy) is the backbone of your website. It can attract clients if presented the right way or it can scare them off when it lacks focus or has typos. Paying close attention to what you write and how you write it can make a huge difference. Think of an average reader, then use clear and accessible language in your writing so that everyone can understand it easily.
Write the content for your pages before you contact a web developer. By writing and re-writing your content you will be able to determine exactly how you want people to see your business before any design is ever done.
Step 2: Choose a Company Name and URL
If you haven’t yet chosen a name for your company, think about what your URL will look like. You don’t want a website that reads "joesfunkyandawesomeshirts.com". Short, clear names are easier to understand and look great online. Choose a name that is simple and short with a meaning that you can brand and stick with.
Stay away from picking a company name just because it has a keyword you want to target, instead go for branding and let the keywords take care of themselves. And if you’ve already chosen the name of your company, there are still several variations of the name of your company and for the domain extension you choose (.com, .co, .vegas) that can give you the best domain name and online brand possible.
Step 3: Choose a Color Palette and Logo
Once you have a name picked you will want to decide on colors for your brand and a logo. Having a designer create your logo is well worth the effort as that can make you look much more professional than if you were to create one on your own.
Colors mean different things and talking to a designer can help you find a color scheme that works for your website and logo. Be careful to pick colors and designs that you can use for print advertising, vehicle wraps, letterhead, online media, etc.
Step 4: Choose and Use Great Photos
A business website requires different photos: photos of your products, a portrait photo for the ‘about’ or ‘bio’ section, an introductory photo for your home page, etc. Since we’re living in the age of images, you need to choose your images carefully and make sure they’re high-resolution and the best possible quality. Stock photos can work but if you have the ability, have custom photos taken by a professional photographer. Much like the logo your photos have the power to make your website stand out and impress visitors.
Step 5: Research Rinse and Repeat
This could very well be step 1, but researching is important through the entire stage of building a website. Look at competitors to see what you like and don’t like about their websites. Make lists of important pages, content, calls to action, and features that you want on your site. Ask other professionals in your field and your past clients what would like to see on your website. Getting input from trusted and relevant sources can be invaluable in the decisions you make about your website’s design.
For help with your next web project contact us at All in Web Pro at 702-331-0650!