The Nevada Volunteer Research Initiative (NVRI) started in 2014 wanting to provide information about volunteerism in Nevada and how to improve it. In 2015 they conducted a survey revealing details on the people who are volunteering and what motivates them to offer volunteer. They took the collected data and combined them into a report to share with colleagues and partner organizations. UNLV Professors Dr Jennifer Keene and Dr Takashi Yamamashita, both key members of the NVRI team, approached our Las Vegas Web Design team at All in Web Pro to come up with the best way to share their findings in a visually engaging online website that everyone could easily access. To help the NVRI we came up with a branding solution for a digital and print campaign to promote themselves and the survey; by creating a website, brochure, and redesigning the reports presentation.
The first concern they had was while they themselves were credible professors they needed a way to visually communicate the value of the data and establish the report as a reliable and legitimate source of important information at a glance. Their branding which included the logo design needed a combination of professional appearance mixed with bringing a sense of warmth and caring to reflect the philanthropic tone of the subject of their research, community volunteerism. We used a combination of traditional type fonts with a simple yet effective illustrated icon. This clean and modern style of drawing were carried throughout the rest of their branding assets.
The NVRI website was built in WordPress with a custom theme featuring CSS3 animated bars to make report stats visually appealing. You can visit NevadaVRI.org to learn about them and their findings. You can even view a copy of their 2015 report which we designed.