It’s been proven that web design with more visuals and graphics tend to be more effective than those without. Unfortunately, graphic design is more complicated than simply dropping photos or images onto a web page. Before you start changing your website’s graphics, be sure to check out these tips for implementing photos in your web page designs.
Making sure to use images to capture an audience is important but so is not losing your clients due to slow load times because of poorly optimized images. Most users only wait around 3 seconds before leaving a webpage on desktop because of slow loading images and only 5 seconds on mobile devices. Follow these 3 tips to help ensure you don’t lose clients due to poor image optimization.
Optimize Image Sizes:
Web pages are designed on a foundation of millions of pixels. This topic is just as important in graphic design and the choice and selection of photos, because if an image isn't designed to be large enough for the space it’s meant to occupy, in most cases it will look pixelated and lose image quality. When an image is too big for the space it's meant to occupy it can take add excess file size weight to a webpage slowing down load times for both desktop and mobile-users. It's possible to also over-optimize and make a image low quality in exchange for faster load times. It's therefore extremely important to optimize your photos correctly for the web.
Avoid Generic Images:
Visitors to your webpage are already very familiar with visiting a websites and perceiving whether a webpage is professional or assembled cheaply. When it comes to graphic design, your website visitors may recognize certain very commonly used stock images. If you don’t want your company to be interpreted as generic, we recommend avoiding using the most popular stock images or very generic looking images that visitors might already recognize because they are already used on thousands of other websites across the internet.
Invest in Professional Photos:
This is a costlier solution to the problem mentioned above, but it will be well worth the investment. An investment in professional photography will draw the eye of your website’s visitors and create a stronger emotional connection to the written content on each page. Conversely, photos of poor quality or photographs that have little or nothing to do with the unique text content on each webpage is arguably worse than having no photos at all on a webpage.
Take your time to get your website right. Ask for help from professionals when you need it. Optimized photos on the web give your online presence something more unique and memorable for visitors, and when done by a professional agency that does both web & graphic design it will usually increase your search engine rankings, or SEO, as well.
If you need a trusted Las Vegas web design firm that takes graphic design seriously, look no further than All in Web Pro. Our experienced design team will work with you to find your brand’s voice and help you put it onto the page. If you are ready to take your brand to the next step, contact All in Web Pro today.