conversion
Grab Visitors Attention with a Professional Web Design
In 2016, having a professionally created web design is vital to having a properly running website that works well for visitors, search engines, and achieves your online goals. It’s been estimated that you only have a few seconds to make an impression on website visitors before they leave your page. If your web design does not grab their attention immediately, your visitors might not want to stick around for long. In fact, it's likely that very few visitors people will need to view more than a few pages of your site before making their decision whether to use your services.
So, with those points in mind, let’s discuss some ways a professional web design can grab the attention of your website visitors. In a future article, we will discuss more how to keep visitor attention with great website content. It’s important to remember that most people spend their time on the internet reading. They read articles, how-to’s, news stories, forums and search results. A professional web design company, such as All in Web Pro in Las Vegas, will take this into account when designing your website. But, we’ll save that for later. Our first step is to grab the visitor’s attention.
Grab Visitors' Attention
We live our day-to-day lives in a very fast-paced society and we’re used to getting instant results with everything we do. The internet is no different and it’s actually much less forgiving of websites that don’t deliver the results the visitors are looking for quickly. It’s important to remember that visitors will only stay on your site for a few seconds if they don’t see something that immediately grabs their attention or let’s them find the information they’re looking for.
Try loading your website and ask yourself a few questions about what your visitor will see. How long does it take before anything is visible on the page? What is the first thing that shows up once the site has loaded? How much time passes before you see readable text? Is it immediately clear what the website is about? You can even ask some friends or family to try this to get a more thorough impression.
Web Page Load Times
Another important thing to consider, and one of the most overlooked aspects of web design, are graphics. It’s very common to visit a website and find that images load very slowly. This gives visitors another reason not to stick around on your website. Hiring a professional web design company like All in Web Pro will prevent bad design decisions like this from happening to you. In the meantime, taking advantage of appropriately sized and optimized JPEG, PNG, or GIF images will help reduce the file size and download time to help make your website load faster.
In general, if your graphics have a lot of colors you should be using the JPEG image format and make sure the image is sized correctly so that the file size is not too large and prevents the rest of the website from loading slowly. If your graphics have only a few colors, it may be best to use GIF or PNG image file types. Either way, ensure you find a good balance between image quality and file size. Of course, there are many other factors to the role that graphics play in professional web design. If you hire a professional web design company to create your website, they should already follow these and other guidelines during the design process to ensure you're online presence is optimized and has its best foot forward.
Calls to Action
A 'call to action' is a term that web designers use to describe anything that requests that your website visitors take a specific action. This can be an offer statement in the form of text, an image, a button, or some element on a webpage that prompts visitors to do something. The action of clicking a button, clicking link or image, filling out a form, or performing some other third party related action such as sharing content to social media. Including a call to action can be an easy but important element in your website that can grab your visitors' attention and help achieve your specific conversion goals when done correctly with a professional web design provider.
All in Web Pro is a professional web design company based in Las Vegas, Nevada. We not only specialize in web design but graphic design for print and web, custom web application development, and much more including helping set up your brand for search engine ranking success through the right SEO (search engine optimization) services.
Web Design for Boosting Sales & Conversions
Balance Aesthetics with Conversion
If you sell products online or use your website to refer customers to your business, it’s important that your website does a good job of converting visitors into sales or leads. When designing a new website or updating an old one, it’s quite common to focus on aesthetics. However, this could be disastrous for the business goals you want to accomplish with your website if you don't ensure that you're website is designed to achieve the goal you created it for in the first place. It’s best to try to find a balance between your website's goals and aesthetics together and come up with a “design that sells”, or in other words, converts traffic into the sales or actions you want your visitors to take.
Every Web Design Element Counts
When designing a new website, it’s important to understand that the design of your website not only represents who you are as a company but is also a major influence on the amount of sales or leads generated via the website. And these days, websites have become the first major means of communication between you and your potential customers making it very important to have good website design. However, web design is not just the visual design that we see, but it’s the entire structure, architecture, user interface, graphics, user flow, and website layout. By properly utilizing these as well as color, contrast, images, and typefaces it’s possible to boost your website’s conversion rates with a coordinated focus that envisions how all these elements work together to drive your target conversion.
Focus Your Web Visitors' Attention
Depending on which strategies and creative techniques are used while designing a given website, higher or lower conversion rates can be achieved. Once visitors know that your website has something your visitors are interested in, the visual design of your website can draw them in and can help focus their attention on what matters and move them to take your desired action or "conversion". Our team of web designers at All in Web Pro in Las Vegas understand that certain parts of your website are more important that others, such as forms, calls to action, value propositions etc, and that your website requires appropriate techniques to make those parts of your website get more attention than other less critical areas.
Simplification May Convert Best
One way to start boosting your website’s conversion rate that is being adopted more often by brands that have a single conversion goal, such as a single signup option is to create a simple and clutter-free design that doesn’t confuse visitors about which direction to go, or what to click on. Remove any unnecessary links, pointless information and extraneous images from your website to eliminate distractions as much as possible. Simple web layouts may work best for websites with that only have one single conversion goal. Also, check out your competitors’ websites to see what conversion tactics they may be utilizing, as sometimes the optimal conversion tactic for a specific audience or industry can be unintuitive and something discovered over a period of time through trial and error such as A/B testing.
Remove the Clutter & Extra Details
Try creating a simple and clutter-free design which doesn't make the user confused with too many options about which direction to go or where to click. Removing unnecessary links, information that doesn’t lead towards action and unsupportive images from your website can eliminate distractions and focus a visitor’s attention towards the action you want them to take. Although this is a simple design tip, the results you might achieve by following it while still adhering to good web design principles could give you a massive boost to the conversion rates of your website.
About All in Web Pro
All in Web Pro in Las Vegas provides custom web design and graphic design services. One of our specialties is creating conversion optimized web designs that will help you increase sales and refer more clients to your business.
Call us today to learn more about how we can help you achieve your online goals. 702-331-0650