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5 Benefits of Social Media Marketing

While most companies are accepting that social media marketing is a great way to stay in touch with the thoughts and feelings of their customers, many still don’t exactly understand why it works. Gathering a following on social media is now a powerful key factor in having your company’s voice heard, but that is just the tip of the iceberg. The goal of social media marketing isn’t just about getting more likes on facebook, followers or retweets on twitter but it's also about good marketing practices that benefit businesses in major ways to create online sales and achieve the same impact of traditional advertising. Below we've listed 5 major benefits to social media marketing.

1. Brand Awareness:

Social media is one of the best ways to introduce people to a new brand or product. It can also help reintroduce an existing brand to a new audience as well as strengthen your relationship with your current costumers. Utilizing social media, which over two thirds of the United States’ population uses, is one of the easiest, most cost-effective ways to get your company’s name into people’s mind which can then lead to traffic to your website or place of business, which is the ultimate goal of many social media marketing strategies.

2. Brand Legitimacy:

In the same way employers run background checks for new hires, consumers also a do a bit of research to verify if a company does exist and has quality services or products. Now-a-days it’s easier than ever for anyone to create a website for just about anything, a product, an event, an idea, or anything you can imagine. Smart consumers want to make sure that the place they plan to interact with is who or what they say they are. Social media marketing suggests that new customers may be driven away if a business’ social media accounts appear to be inactive because they assume that the company may no longer be in business. Social Media marketing can benefit your brand legitimacy by showing that you are a company that keeps up to date in your industry and that you know what is going on in your industry.

3. Increase Sales:

Once you've established yourself as a legitimate brand, this audience that you have built creates trust between your business and potential consumers. This connection can generate sales by allowing them easy access to your new and existing products with a simple post. One of the best parts of social media marketing is the ability to create content tailored specifically to your audience. Engaged followers on social media can help you gain more exposure by liking or sharing your posts which could be indirectly advertising your product or services to their network of friends and followers. This can help increase your sales through direct website conversions or through spreading awareness of promotions that you run as special offers to social media followers. Most social media platforms now have designed special tools for businesses to help promote themselves through various ad placement integrations that do not interrupt the users' experience on that specific social network. These non-disruptive ads, such as in-stream facebook ads, are very important as followers who are bombarded with online ads may be put off by the company running them and may result in a negative reaction towards the brand. In the end it is possible to lose trust you worked so hard to earn if you practice social media marketing in ways that users don't appreciate.

4. Improved Customer Service:

Social media is all about connections; connecting people with people who have similar interests or experiences. So it makes sense that companies are now using social media to connect with their consumers. This can allow your business to benefit from direct customer feedback or from past clients with the ability to immediately respond to any requests made, thereby improving the customer service experience.

5. Content Distribution:

Social media plays an integral part in any marketing strategy as it becomes one of the main sources of content distribution. In the past, the challenge was the need to ensure that your content reached your customers in the shortest time possible. With social media there are so many tools at your disposal to get real-time news about your company (or industry) in the hands of your customers with ease. A simple click is all it takes to get your brand's new products or services shared with hundreds of thousands of people.

**BONUS FACT** Social Media also includes Yelp and Google+, so make sure to update your company's information and images on networks like those too.

Take a moment to address your company’s social media marketing. What are the strengths in your social media strategy and where can improvements be made? If you need assistance creating or optimizing your social media profiles to nurture customer relationships, then All in Web Pro is here to help.

 


Google Can't Pass its Own Mobile-Friendly Website Test

I do a lot of website testing

As a Las Vegas web designer I'm constantly on the look-out for new trends and ways to improve website performance. I pay attention to Google announcements, tech blogs, and am always on the look-out for new easy ways to measure the health of websites, security issues, and website performance. One easy kind of tool I like to use sometimes are automated website checkers. Some website checkers will tell you how many pages your website has, some will measure an abstract performance value relating to Search Engine Optimization (SEO), others will tell you how fast your website loads in browsers, and others will give you helpful suggestions on ways to improve your website to remove technical errors in the code or out-dated code usages which should be updated for best browser compatibility.

Google Adwords told me my website had some errors

So recently while checking my Google Adwords account, which is a service created by Google to help website owners advertise their website in Google Search results, I noticed an alert posted about our company's website AllinWebPro.com. Adwords was alerting me that some of the pages that visitors see after they click on our ads aren't totally mobile-friendly, and that there are still some errors occurring that we might want to address. So I clicked on the link and it took me to Google's mobile-friendly website test tool. Here you can type in the name of any website for Google to search and then see what results or errors it finds that you might be able to easily fix to improve the user experience for mobile viewers of your website. This is a useful tool in many ways.

Hello Google's Mobile-Friendly Website Test Tool!

I wasn't sure if the errors it found were important

But when errors appear that aren't very clear, such as scripts or images that might be intended to appear when your website responds to a mobile browser, it would help to know whether or not we should be alarmed and take these warnings or errors seriously. Are these problems that are stopping visitors from using my website? Should we quickly contact a specialist to see if we can optimize our website to make it load .01 seconds faster to help improve the user experience or rank better in search results?

So I tested Google's homepage in their own test tool

To better answer this question I thought I'd be cheeky and enter google.com into its own mobile-friendly test tool. And the result is a little interesting, if not surprising. There were about 4 errors that Google's own website scanner detected on Google's own homepage! Apparently Google had some scripts that couldn't be accessed and there was some kind of URL redirect error occurring. Don't ask me about how to troubleshoot Google's own errors though, I'll leave that up to Google. But it was quite an interesting result considering that you'd think Google would be an authority on perfectly optimized website conventions and that they would have used their own tool to remove any errors they might have had. Or that if they saw that their own tool was producing errors for their own website that they'd endeavor to either remove those errors, or if they weren't really errors to change how the error detection in the automated test program to remove those kinds of errors from the list so they don't appear for the average user.

I noticed Google had 4 errors on their own homepage...

And I could see what the errors were...

When Google doesn't pass its own Mobile-Friendly Website Test

The results of doing this test on Google's own website in Google's own tool is that these mobile-friendly tools don't operate by having a team of real people somewhere loading up your webpage every time you submit a website in their tool to be looked over and reviewed, but really just a machine that is prone to making mistakes and mis-identifying errors that might not really be errors. The results you see from any automated website scan is simply a program that one or more web programmers wrote that was designed to detect specific conditions that occur based on the specific knowledge of how websites, website programs and scripts worked at that specific time, and it's not possible for those programmers to be able to account for every possible variation of program or script that websites might have. They could only do their best to write a program that would hopefully provide some helpful information to whoever uses it.

Website scan tests are just programs, and their results aren't always useful

It was clear that one condition the creators of the test programmed into this site scan is to detect if a website uses some form of web address (URL) redirect, another is whether certain scripts listed on the page are actually being loaded or not. But even if a script isn't fully loading it's not always a critical problem, maybe the person who built the script didn't mean for it to load the first time someone visits the webpage, or maybe they didn't intend for it to be activated on mobile devices, or they wanted it to only be triggered by some kind of human behavior like a mouse-over instead of by a robot in a Google Mobile-friendly test program script that's just reading it.

Conclusion, website scan tools help, but aren't the best authority

The bottom-line here is to not take the results of all automated site scan tools as the definitive judge of whether or not your website is having serious problems or errors that need to be fixed in order for your website to function correctly. It's possible the tool might be identifying problems that might not actually be problems, or it might be falsely leading you to a state of anxiety about something that isn't really an issue. It's always good to consult experienced website specialists to ask them how your website might be improved or optimized. But just because a website scanning tool says your website has errors, yes even Google's, it doesn't necessarily mean there's a major problem happening or that your website is broken.

Learn more about Google's Mobile-Friendly Test Tool

I also clicked on the help section for Google's mobile-friendly test tool to see what other information I could find on it, which you can also read here in case you're interested.