marketing

5 Benefits of Social Media Marketing

While most companies are accepting that social media marketing is a great way to stay in touch with the thoughts and feelings of their customers, many still don’t exactly understand why it works. Gathering a following on social media is now a powerful key factor in having your company’s voice heard, but that is just the tip of the iceberg. The goal of social media marketing isn’t just about getting more likes on facebook, followers or retweets on twitter but it's also about good marketing practices that benefit businesses in major ways to create online sales and achieve the same impact of traditional advertising. Below we've listed 5 major benefits to social media marketing.

1. Brand Awareness:

Social media is one of the best ways to introduce people to a new brand or product. It can also help reintroduce an existing brand to a new audience as well as strengthen your relationship with your current costumers. Utilizing social media, which over two thirds of the United States’ population uses, is one of the easiest, most cost-effective ways to get your company’s name into people’s mind which can then lead to traffic to your website or place of business, which is the ultimate goal of many social media marketing strategies.

2. Brand Legitimacy:

In the same way employers run background checks for new hires, consumers also a do a bit of research to verify if a company does exist and has quality services or products. Now-a-days it’s easier than ever for anyone to create a website for just about anything, a product, an event, an idea, or anything you can imagine. Smart consumers want to make sure that the place they plan to interact with is who or what they say they are. Social media marketing suggests that new customers may be driven away if a business’ social media accounts appear to be inactive because they assume that the company may no longer be in business. Social Media marketing can benefit your brand legitimacy by showing that you are a company that keeps up to date in your industry and that you know what is going on in your industry.

3. Increase Sales:

Once you've established yourself as a legitimate brand, this audience that you have built creates trust between your business and potential consumers. This connection can generate sales by allowing them easy access to your new and existing products with a simple post. One of the best parts of social media marketing is the ability to create content tailored specifically to your audience. Engaged followers on social media can help you gain more exposure by liking or sharing your posts which could be indirectly advertising your product or services to their network of friends and followers. This can help increase your sales through direct website conversions or through spreading awareness of promotions that you run as special offers to social media followers. Most social media platforms now have designed special tools for businesses to help promote themselves through various ad placement integrations that do not interrupt the users' experience on that specific social network. These non-disruptive ads, such as in-stream facebook ads, are very important as followers who are bombarded with online ads may be put off by the company running them and may result in a negative reaction towards the brand. In the end it is possible to lose trust you worked so hard to earn if you practice social media marketing in ways that users don't appreciate.

4. Improved Customer Service:

Social media is all about connections; connecting people with people who have similar interests or experiences. So it makes sense that companies are now using social media to connect with their consumers. This can allow your business to benefit from direct customer feedback or from past clients with the ability to immediately respond to any requests made, thereby improving the customer service experience.

5. Content Distribution:

Social media plays an integral part in any marketing strategy as it becomes one of the main sources of content distribution. In the past, the challenge was the need to ensure that your content reached your customers in the shortest time possible. With social media there are so many tools at your disposal to get real-time news about your company (or industry) in the hands of your customers with ease. A simple click is all it takes to get your brand's new products or services shared with hundreds of thousands of people.

**BONUS FACT** Social Media also includes Yelp and Google+, so make sure to update your company's information and images on networks like those too.

Take a moment to address your company’s social media marketing. What are the strengths in your social media strategy and where can improvements be made? If you need assistance creating or optimizing your social media profiles to nurture customer relationships, then All in Web Pro is here to help.

 


5 Tips for Choosing a Las Vegas Web Development Company

Anyone in Las Vegas can call themselves a Web Developer

Unless you know exactly what you’re looking for, choosing a web developer in Las Vegas can be a difficult task. There are no licensing requirements for web developers and the barriers for entry are almost nonexistent. This has caused the web development market to become flooded with freelancers and companies of all skill levels, skill types, experience, and capabilities. In this article, we’ll give you 5 tips for finding the perfect Las Vegas web development company for your next website project or advanced web application.

1. Find a Professional Web Development Specialist

Many web developers, (web dev&39;s) claim that they can do it all. In reality, most web developers are primarily either graphic designers, web designers, content specialists, or programmers. Each of these fields are very specialized, and it’s uncommon to find people who are experts in more than 1 or two of them. When looking for a web developer in Las Vegas, we suggest asking them who will be doing the graphics, where the text content will come from, who is setting up the website in the online CMS platform such as WordPress or SquareSpace, and who will be providing the programming or coding work if at all. If it’s the same person doing two or more of these things, we recommend paying close attention to their previous work in their portfolio and asking to see live examples of their work online that's actively being used by past clients of theirs.

2. Check Their Portfolio

A web developer’s portfolio is a good indication of the type of work you can expect from them for your own website. When reviewing their portfolio, keep an eye out for aspects that you might want incorporated into your website. If you are looking for the latest in design trends or cutting-edge technology, look for those types of designs in their portfolio, or find them on other websites and ask them if they can build something similar. On the other hand, if you’re looking to have a website developed that involves complex programming, ensure the developer has examples of this as well and ask key questions about cost, timelines, and what to expect.

3. Be Marketing Minded and Ready to do SEO

In the early days of the internet, simply having a website was enough to be found by both current and potential customers. In 2016, having a website is just one aspect of your overall web presence. It’s important to make sure that the web developer will create the site in a way that makes it easy to perform SEO (search engine optimization) tasks, such as updating meta data, or that automatically incorporate search engine friendly tags on images, links, URL page addresses, and that link internally and externally appropriately. This will help you increase your rankings in search engines and make it easier for customers to find you, especially if you are going to be blogging, launching an SEO campaign, or hiring a separate company to do your SEO afterwards.

4. Have a Long Term Web Development Strategy

Another thing you should consider when choosing a web developer in Las Vegas is the scope of ongoing maintenance and the charges the site will require and incur after initial development is complete. It’s also important to understand at what point your initial projects ends and the maintenance phase of your relationship begins. If your website id being developed in phases, having a clear roadmap and expectations for ongoing work is even more important.

5. Have Excellent and Convenient Communication Channels

Once you’ve narrowed your web developer choices down, it’s a good idea to speak with the developer directly, and in person or on video if possible. This will help you understand how well they communicate, how well they understand your vision, if your get along well with them, and it’s a good indication of how well you can manage and maintain your positive working relationship when important and detailed communication is needed during your project. It’s also one last measure of safety before you invest in having the web developer begin working on your project. We don't ever recommend hiring someone who doesn't speak your native language, or who comes from a cultural background that is different than yours as this may dramatically change the way they interpret your instructions and vision for the project.

About All in Web Pro - Las Vegas Web Developers

All in Web Pro is a premier web design and web development company in the Las Vegas area. We focus on providing custom web design and development solutions to the Las Vegas area and beyond. Whether your project is a blog, custom web application, or business website, we can take your web presence to the next level.

Call us today for a free web development consultation to get a free estimate for your next custom website or web application. 702-331-0650


Google Web Design Update: Removes Right Sidebar Ads

Without publishing an announcement Google has removed right sidebar ads from desktop browser search pages, now showing up to 4 paid ads at the top of searches before organic search results and up to 3 at the bottom of SERPs (search engine results pages). I'd like to think Google's update was inspired by the latest web design trends of 2016 which are shifting towards minimalism, simplicity, fewer simultaneous choices, and other feng-shui-like principles.

The change will significantly affect click-through rates and likely cost per click paid by advertisers for existing Google Adwords campaigns, especially for high traffic commercial keywords. The SEM Post reports that Adwords staff have confirmed that this change will be worldwide and permanent.

Google Search with no right sidebar ads

Previously high traffic searches would have 3 text ads at the top which will now change to 4 for highly commercial searches. The term 'commercial searches' will likely be any searches that yield high advertising revenue such as high CPC (Cost Per Click) and high volume search results with commercial intent.

Mobile search browsers won't see any changes for the time being and still display 3 text ads at the top of the page with up to 3 ads at the bottom of each search results page.

Google has been making lots of subtle changes to their search results page for a long time now, often performing many different experiments simultaneously across millions of users to optimize the experience of users based on changes in behavior patterns.

The removal of right sidebar ads, which are often ignored by savvy Google searchers, may be part of a longer-term strategy of Google attempting to make the right sidebar more useful and eventually more profitable through other forms of enhanced and more trustworthy content delivery. So just when you were about to sit back and enjoy the new whitespace of Google's new search page web design, you may need to start getting used seeing new more useful content there.

Google Search SERP Music Artist Sidebar Massive Attack

Examples of these shifts can be seen when searching for popular music groups which produce a wikipedia type fact chart where the right sidebar ads used to be. The change may also be partly associated with revenue models Google has calculated related to trends in revenue from ads in the sidebar compared to ads placed above organic content.

Either way, I'd like to say a big AMEN to whoever at Google had the smart idea to remove a little more clutter from our lives. They've done a great job of keeping their homepage clutter-free for so many year. Perhaps Google is now making this change in response to new trends in web design that are moving websites towards more simple, light-weight, and less cluttered designs for people searching for valuable information online.