Robert Cabrera
WRECKING BALL MARKETING
Pop culture is great way to look at various marketing tools and trends that you can analyze and apply to your own personal brand and product.
It's about becoming relevant and popular in what seems to be a short matter of time. What most people in the general public don't realize that these pop phenomenas take strategic months/years of planning along with a good PR team to develop. I'll take this time to go over the "love it or hate it" Miley #teamtwerk craze and show you how a good marketing plan can help your business get more attention and success. The best part is, you don't even have to be dancing around in an oversized teddy bear costume with a foam finger!!!
Now you might think because Miley was pretty well known before this complete 180 degree turn-a-round in persona, that her marketing route won't work for you but that's where you're wrong! It's about doing your research, creating a strategic buzz or hype around your company, a full fledged launch, and gaining even more attention by saving some surprises for later on. Miley, before the release of her first single off of her latest album was releasing what seemed to be random but fun viral videos of her dancing or twerking in funny costumes. She planned on releasing a more urban geared album and needed to gain the attention of that audience who normally wouldn't be drawn to her, that's where the viral videos came into play! This is part of your initial research before launching your company. Learning who your audience is and what their habits are. Reaching out and interacting with them in their own social environments is a must! This means checking out or taking part in events, conferences, conventions, online blogs/websites, and expos where you can meet and network with potential clients or buyers of your product. Take your time in this phase. The more people "discover" you the greater the chance they may take an interest in your company and potentially start telling other people about what you're doing. It's obvious that the more people know about you the more potential business you may have only if you're targeting the right people. This must be done at the same time you're finishing or polishing up your main business whether it be a website, store, or album.
Once you notice people are getting excited about who you are and what your product is, it's time for a soft launch! Your first single can be phase 1 of your website where you have everything working just right but know that there may be a need for improvements depending on the feedback and traffic you are receiving. Here is where you do even more promoting of your business, but more quickly. Create your own events or become sponsors of popular events where a good amount of your audience will be plus other new demographic audiences. You will start to see people outside of your target audience getting interested in your product. Stay open to feedback and plan for adjustments to keep everything running smoothly.
You have their attention so now it's time to come at them LIKE A WRECKING BALL!!! This will be more of a grand opening or full launch of your company. Come at them with a complete error free website and full service catalogue or clear and concise call to action. By this time you'll feel more confident in your product because of the success you were seeing in the previous phases. You have their attention and it's your time to deliver on the excitement you've created!!! It's more than having a good end product and just putting it out to the public. You know the old saying of "if you build it they will come", well "they" may not find you because they may not know you exist! You first have to take the time to do your research, create an awareness of your brand, launch your company, then promote, and fine tune it as you go. Once you're at the top, it's up to you to hold on to that status by investing in on-going marketing for company. It was long journey getting up there, why would you even want to start to slack off now?
CLICK HERE to enjoy this WRECKING BALL OFFICE DOLL we created for you to have as daily reminder of what it takes to twerk your way to the top!
New Website Launch: VEGAS IPSUM
Seems like every one and everything is getting their own form of Ipsum these days...
Lorem Ipsum is filler text designers use in preliminary layouts to visually demonstrate text formatting with out the distraction of meaningful content, usually Latin text. As more and more designers crank out new designs, Latin text seems to become rather dull and boring, that is why Bacon Ipsum, Hipster Ipsum, and even Samuel L. Ipsum come along to save the humdrum day! Yet, here at All in Web Pro, we felt there was something missing...
Sure bacon is delicious and tasty, but do you need that much extra calories in your design?
Yes hipster speak is totally "mainstream" and "cool", and who doesn't quote Samuel L. movie statements on a daily basis?
But what's more fun and exciting then Sin City herself??? The design is a fun bright retro throw back to Las Vegas! This is its initial launch and will soon be introducing new features which will include more Categories like: Gambling, Vegas Strip, Vegas Tech, Area 51, Movies, and more! Plus new Vegas Characters are set to make their appearances on the home page. So make to sure to bookmark it! Share it! And check back regularly for all the new features as you Vegas your Ipsum!