Web Design
Grab Visitors Attention with a Professional Web Design
In 2016, having a professionally created web design is vital to having a properly running website that works well for visitors, search engines, and achieves your online goals. It’s been estimated that you only have a few seconds to make an impression on website visitors before they leave your page. If your web design does not grab their attention immediately, your visitors might not want to stick around for long. In fact, it's likely that very few visitors people will need to view more than a few pages of your site before making their decision whether to use your services.
So, with those points in mind, let’s discuss some ways a professional web design can grab the attention of your website visitors. In a future article, we will discuss more how to keep visitor attention with great website content. It’s important to remember that most people spend their time on the internet reading. They read articles, how-to’s, news stories, forums and search results. A professional web design company, such as All in Web Pro in Las Vegas, will take this into account when designing your website. But, we’ll save that for later. Our first step is to grab the visitor’s attention.
Grab Visitors' Attention
We live our day-to-day lives in a very fast-paced society and we’re used to getting instant results with everything we do. The internet is no different and it’s actually much less forgiving of websites that don’t deliver the results the visitors are looking for quickly. It’s important to remember that visitors will only stay on your site for a few seconds if they don’t see something that immediately grabs their attention or let’s them find the information they’re looking for.
Try loading your website and ask yourself a few questions about what your visitor will see. How long does it take before anything is visible on the page? What is the first thing that shows up once the site has loaded? How much time passes before you see readable text? Is it immediately clear what the website is about? You can even ask some friends or family to try this to get a more thorough impression.
Web Page Load Times
Another important thing to consider, and one of the most overlooked aspects of web design, are graphics. It’s very common to visit a website and find that images load very slowly. This gives visitors another reason not to stick around on your website. Hiring a professional web design company like All in Web Pro will prevent bad design decisions like this from happening to you. In the meantime, taking advantage of appropriately sized and optimized JPEG, PNG, or GIF images will help reduce the file size and download time to help make your website load faster.
In general, if your graphics have a lot of colors you should be using the JPEG image format and make sure the image is sized correctly so that the file size is not too large and prevents the rest of the website from loading slowly. If your graphics have only a few colors, it may be best to use GIF or PNG image file types. Either way, ensure you find a good balance between image quality and file size. Of course, there are many other factors to the role that graphics play in professional web design. If you hire a professional web design company to create your website, they should already follow these and other guidelines during the design process to ensure you're online presence is optimized and has its best foot forward.
Calls to Action
A 'call to action' is a term that web designers use to describe anything that requests that your website visitors take a specific action. This can be an offer statement in the form of text, an image, a button, or some element on a webpage that prompts visitors to do something. The action of clicking a button, clicking link or image, filling out a form, or performing some other third party related action such as sharing content to social media. Including a call to action can be an easy but important element in your website that can grab your visitors' attention and help achieve your specific conversion goals when done correctly with a professional web design provider.
All in Web Pro is a professional web design company based in Las Vegas, Nevada. We not only specialize in web design but graphic design for print and web, custom web application development, and much more including helping set up your brand for search engine ranking success through the right SEO (search engine optimization) services.
How Mobilegeddon Affects Your Website & Business
What is Mobilegeddon?
Google’s new mobile update, dubbed “Mobilegeddon” by internet marketers, has far-reaching implications for both your website’s SEO (search engine optimization) and your business. Mobilegeddon’s affects, which began in April of 2015, had a negative impact on the search result rankings of websites that are not mobile-friendly. However, for the long term, Google is making a clear statement that mobile devices and mobile search are becoming a critically important aspect of digital commerce and internet use in general.
Mobile Use is Sky-Rocketing
In the last few years, mobile device and tablet use has been skyrocketing to record numbers year over year. In 2014, statistics showed that the use of non-desktop devices, such as tablets and mobile phones, outnumber PC’s online. Although mobile devices have not yet surpassed desktops in the amount of searches on Google, smartphones are quickly approaching desktops in search. These days, nearly 90% of purchases for local goods and services are first researched online through search engines and more than 70% of business traffic is driven by search.
Search is extremely important and valuable to businesses, and trends are moving towards mobile search as the primary digital mode of the future as more people use their phones and tablets to search for products, solutions, content and more. Consider how many times you’ve used your iPhone or Android device to search for a local restaurant or business in your city, or perhaps while you were in a store and searched for reviews or prices of a product you were thinking about buying.
Google is Constantly Updating
Google is highly aware of these trends and is constantly testing and analyzing user behavior to deliver higher quality results and a more user-friendly experience to Google searchers. They are always looking for ways to connect users with the most relevant search results possible while also providing a improved user experience across all devices.
Responsive & Mobile-Friendly Web Design
Responsive web design refers to websites that respond dynamically to the size of the web browser that they are displayed in. Websites that are responsive can change in a variety of ways by adjusting their visual elements including font, images, layout positioning, and relationships between elements in different ways on the fly without requiring the web browser to be refreshed. This can be easily be observed by adjusting the width of the browser window you are viewing. Common elemental changes in a website that is responsive include the morphing of menus into a button with 3 horizontal lines, the vertical stacking of images and layout elements that were previously in rows, and the adjustment or removal of large elements in order for them to still fit on the webpage.
Responsive Web Designers
All in Web Pro is a leader in Las Vegas web design, graphic design, and custom web development that is focused on building mobile-friendly websites & web applications. We can update your website to make sure it is Mobilegeddon compatible so that your search engine rankings and business achieve the best results possible. Our web design services utilize responsive web designs that are mobile-friendly and will optimize your website across any mobile device and browser viewport on phone or tablet.
As the web has evolved, so has All in Web Pro. Our role in helping businesses increase their search engine visibility and provide excellent user experiences to their customers through the most modern web design practices, has helped make Las Vegas based All in Web Pro a leading provider of web design, graphic design, and online brand consulting & marketing.
Web Design for Boosting Sales & Conversions
Balance Aesthetics with Conversion
If you sell products online or use your website to refer customers to your business, it’s important that your website does a good job of converting visitors into sales or leads. When designing a new website or updating an old one, it’s quite common to focus on aesthetics. However, this could be disastrous for the business goals you want to accomplish with your website if you don't ensure that you're website is designed to achieve the goal you created it for in the first place. It’s best to try to find a balance between your website's goals and aesthetics together and come up with a “design that sells”, or in other words, converts traffic into the sales or actions you want your visitors to take.
Every Web Design Element Counts
When designing a new website, it’s important to understand that the design of your website not only represents who you are as a company but is also a major influence on the amount of sales or leads generated via the website. And these days, websites have become the first major means of communication between you and your potential customers making it very important to have good website design. However, web design is not just the visual design that we see, but it’s the entire structure, architecture, user interface, graphics, user flow, and website layout. By properly utilizing these as well as color, contrast, images, and typefaces it’s possible to boost your website’s conversion rates with a coordinated focus that envisions how all these elements work together to drive your target conversion.
Focus Your Web Visitors' Attention
Depending on which strategies and creative techniques are used while designing a given website, higher or lower conversion rates can be achieved. Once visitors know that your website has something your visitors are interested in, the visual design of your website can draw them in and can help focus their attention on what matters and move them to take your desired action or "conversion". Our team of web designers at All in Web Pro in Las Vegas understand that certain parts of your website are more important that others, such as forms, calls to action, value propositions etc, and that your website requires appropriate techniques to make those parts of your website get more attention than other less critical areas.
Simplification May Convert Best
One way to start boosting your website’s conversion rate that is being adopted more often by brands that have a single conversion goal, such as a single signup option is to create a simple and clutter-free design that doesn’t confuse visitors about which direction to go, or what to click on. Remove any unnecessary links, pointless information and extraneous images from your website to eliminate distractions as much as possible. Simple web layouts may work best for websites with that only have one single conversion goal. Also, check out your competitors’ websites to see what conversion tactics they may be utilizing, as sometimes the optimal conversion tactic for a specific audience or industry can be unintuitive and something discovered over a period of time through trial and error such as A/B testing.
Remove the Clutter & Extra Details
Try creating a simple and clutter-free design which doesn't make the user confused with too many options about which direction to go or where to click. Removing unnecessary links, information that doesn’t lead towards action and unsupportive images from your website can eliminate distractions and focus a visitor’s attention towards the action you want them to take. Although this is a simple design tip, the results you might achieve by following it while still adhering to good web design principles could give you a massive boost to the conversion rates of your website.
About All in Web Pro
All in Web Pro in Las Vegas provides custom web design and graphic design services. One of our specialties is creating conversion optimized web designs that will help you increase sales and refer more clients to your business.
Call us today to learn more about how we can help you achieve your online goals. 702-331-0650
5 Design Tips for Building Your Website
Successful Web Design
The aesthetics of a website have never been as vital as they are today. Whether you’re building your website for yourself or a client, it has become crucial that you stay updated with current web design trends and market demands. However, it’s undoubtedly difficult to keep up with the pace of the internet and the ever-changing trends in web design. Web designers know that the key to a successful web design is understanding the principles of design in addition to the expectations of your target audience and leveraging them towards your specific online conversion goals while balancing these needs with your unique budget and timeline.
If you take these things into consideration, you'll be able to influence your visitor’s behavior and drive traffic to your website. In this article, we’ll outline 5 design tips for building your website.
1. Explore and Research Websites in Your Target Market
Researching other websites in your target market will help you guarantee your design is up to date on current trends and that it's in a style that your visitors will relate to. Analyze your competitor’s websites and take notes on their features that interest you in addition to those that don’t. Using these notes while designing your site will help you deliver a captivating and effective design that’s current to your industry.
2. Keep it Simple and Familiar
It’s a good idea to make use of design elements that your visitors will recognize, the most obvious are a navigation bar, header, footer, etc. This will help make certain your users can navigate your website without getting confused and will help build trust and reliability into your website. Using unfamiliar user interface elements might frustrate your users and cause them to leave your site. After all, the goal of your site is to drive your users towards a specific action, and you want it to be easy for them to quickly perform that action.
3. Use Great Fonts
Choosing a great font is a vital step in designing a captivating website. Make sure you select a font that's legible enough to make your content very easy to read while matching the style and feeling you want your brand to convey.
4. Make it Mobile-Friendly and Responsive
Mobile users are ever increasing and make up a large portion of internet traffic. Moreover, search engine giant Google has announced they're giving precedence to mobile-friendly websites when performing searches from a mobile device. This makes it very important for websites to embrace a mobile-friendly design so that they're accessible to the largest audience possible. You can test to see if your website is mobile friendly according to Google using their Mobile Friendly Test page.
5. Use Color Effectively
Color is an important aspect to any web design. Effective use of color will help you engage your visitors and encourage them to interact with your site. Because of this, it’s essential to choose your colors carefully and ensure they're appropriate to your website. Each color has a deep meaning behind it and conveys an emotion to the viewer. Although individuals may differ in their perceptions of color, you must understand what message you wish to convey with your website before you start selecting colors. For example, all colors convey meaning. And having an overall black theme and background to your website may subconsciously convey a feeling of mystery or danger that might not align with a company that wants users to feel they are open, safe, and transparent.
Staying Current is Essential
Web design is constantly changing and new fads and trends will continue to pop up and fade out. Yet it’s essential to stay up to date with current trends to avoid having an outdated website, especially if there are opportunities to improve the experience of your users and take advantage of opportunities to gain more visibility in search engines. The tips we’ve covered in this article will help you think about things to consider when envisioning a new a captivating web design for your brand.
About All in Web Pro
If you’re looking to have a website professionally designed by web designers who understand current web design trends, look no further than All in Web Pro. We are a leading Las Vegas web design company, and we’ll make sure that you’re delivered a professional web design solution that will engage your audience, showcase the best you have to offer, and drive your visitors to take the actions you desire to convert to sales and growth.
Call us today for a free web development consultation to get a free estimate for your next custom website or web application. 702-331-0650
Las Vegas Website Design Company Tips: Less is More
As a Las Vegas Website Design Company we like sharing tips to help you improve your online business and brand. As Google and user behavior has evolved over the past few years, the theme of 'less is more' has never been so important as it is today. A website with too much clutter can become difficult to navigate, while a more stripped down look can appear more sleek and modern. This direction of minimal and simplified web design has been trending for a while now, and it's important to take the potential benefits of this design philosophy seriously. Here are a few tips on how a more simple website design helps improve the user experience of your visitors.
1. Only the Essentials:
One of the first things to do when seeking improvement in your website design is to limit your website to the essentials. The process of trimming down the website can be a challenging one but is definitely a process worth some attention. A good rule of thumb to follow is the 80 - 20 rule, which states that 20% of what’s on a page should give 80% of its value. Consider what content on your pages are most essential and where you want your visitor’s attention to really be.
2. Number of Pages:
Having enough pages on your website is important for SEO purposes, however, along the same lines as what’s been said above, you don’t want to go overboard. You want to make sure your website design is user-friendly, don’t make it too difficult for your visitors to navigate by giving them too many choices of where to click to find what they need, it might make them not want to return. One way to still have lots of pages and content while still keeping your web design clean and organized is to utilize categories and sub categories within your main site pages and blog to minimize the number of options a user is presented when first deciding where to go to find what they’re looking for.
3. Consider What’s Above the Fold:
When a user loads any page your website, the first things they see is the area of your website usually referred to as “above the fold”. This refers specifically to the area of your website that appears in a user's browser before they scroll down. This area often changes depending on the size of the browser window you view a website on. But being aware that this area is the first impression your visitors see, it’s best for a website’s design to carefully consider the first impression and type of content you want your visitors see at first glance. Although it’s been shown that most users naturally scroll down webpages to view additional content on websites, it’s important to consider what information, media, or call-to-action you want your visitors to see first. It could determine whether they stay or click-away.
4. Fewer But Carefully Selected Colors:
Don’t go crazy with too many different types of colors for your website design. When in doubt, find a small handful of colors and stick to those, anything else may become a distraction or complicate the user’s visual experience. Consult with a professional web & graphic designer when selecting your website’s color scheme and background elements.
If you need a trusted, Las Vegas website design firm, look no further than All in Web Pro. Our experienced web and graphic design team will work with you to find your brand’s voice and help you translate it onto your webpages. If you are ready to take your brand to the next level, contact All in Web Pro today.
Benefits of Professional Website Design
Professional Advantage
One of the best ways to give your business an advantage and give your brand the best foot forward is to hire someone to create a professional website design for you. If your business or brand doesn’t have a custom website design, many potential customers may not even give your website a second look, or may lose confidence in your brand. For the best possible results, it’s a good idea to hire a professional web design company, such as All in Web Pro in Las Vegas, to create your company’s new mobile-friendly website.
Custom Designs
Hiring a professional web design company to create a custom website design will broaden your marketing opportunities by creating a custom experience for potential customers. Not only will a professional website design help you reach more potential customers, but it also provides your business or brand a more professional reputation that will help your customer feel at ease when doing business with you. In addition, a professional website design will also help your business compete against other companies that offer similar products and services in the ever competitive online marketplace.
Unique to Your Brand
Professional website designs generally include more uniqueness and creativity than your typical business site, and hiring a professional web design company like All in Web Pro is your best option. All in Web Pro will work closely with you to find out your individual preferences in regards to the particular website design you’re looking for. Our professional website designs will help your business or brand stick out in the memories of both current and potential customers alike.
A Competitive Edge
Website design is not something for amateurs or students if you have a serious business to promote. In order to get a competitive edge in the business world, it’s in your best interest to hire a professional website design company like All in Web Pro to make sure you’re staying current and not missing critical business opportunities or the latest security measures online. We have years of experience providing high-quality website design solutions to businesses in the Las Vegas area and beyond.
Call us today for a free consultation! 702-331-0650
Google Web Design Update: Removes Right Sidebar Ads
Without publishing an announcement Google has removed right sidebar ads from desktop browser search pages, now showing up to 4 paid ads at the top of searches before organic search results and up to 3 at the bottom of SERPs (search engine results pages). I'd like to think Google's update was inspired by the latest web design trends of 2016 which are shifting towards minimalism, simplicity, fewer simultaneous choices, and other feng-shui-like principles.
The change will significantly affect click-through rates and likely cost per click paid by advertisers for existing Google Adwords campaigns, especially for high traffic commercial keywords. The SEM Post reports that Adwords staff have confirmed that this change will be worldwide and permanent.
Previously high traffic searches would have 3 text ads at the top which will now change to 4 for highly commercial searches. The term 'commercial searches' will likely be any searches that yield high advertising revenue such as high CPC (Cost Per Click) and high volume search results with commercial intent.
Mobile search browsers won't see any changes for the time being and still display 3 text ads at the top of the page with up to 3 ads at the bottom of each search results page.
Google has been making lots of subtle changes to their search results page for a long time now, often performing many different experiments simultaneously across millions of users to optimize the experience of users based on changes in behavior patterns.
The removal of right sidebar ads, which are often ignored by savvy Google searchers, may be part of a longer-term strategy of Google attempting to make the right sidebar more useful and eventually more profitable through other forms of enhanced and more trustworthy content delivery. So just when you were about to sit back and enjoy the new whitespace of Google's new search page web design, you may need to start getting used seeing new more useful content there.
Examples of these shifts can be seen when searching for popular music groups which produce a wikipedia type fact chart where the right sidebar ads used to be. The change may also be partly associated with revenue models Google has calculated related to trends in revenue from ads in the sidebar compared to ads placed above organic content.
Either way, I'd like to say a big AMEN to whoever at Google had the smart idea to remove a little more clutter from our lives. They've done a great job of keeping their homepage clutter-free for so many year. Perhaps Google is now making this change in response to new trends in web design that are moving websites towards more simple, light-weight, and less cluttered designs for people searching for valuable information online.
New Website Launch: Café do Paraíso
In 2010 our founder, Owen Carver, visited Brazil for a business conference which led to an opportunity to sell specialty Brazilian coffee beans in the U.S. market. Over several years the business model evolved into a U.S. based coffee roasting operation importing farm-direct Brazilian coffee beans to be roasted in Las Vegas Nevada and sold online.
Café do Paraíso has been an ongoing project which has only been made possible by the long-term hard work and dedication of Owen, the All in Web Pro team and Brazilian business partners. Café do Paraíso was officially incorporated in 2013 as an LLC in Nevada and aims to become a major player in the specialty coffee market in Nevada and hopefully all of the United States.
All in Web Pro played a key role in the development of the Café do Paraíso brand through the development of its logo, brand assets, product packaging and layout, and e-commerce website. After conducting a soft-launch of the coffee in December of 2013 selling coffee to friends, family, and early adopters, Café do Paraíso is now looking forward to launching its full roasting operation in the 2nd quarter of 2016 after new plumbing installation is completed to ensure the coffee roasting warehouse is fully compliant with Nevada Health Department codes.
If you drink coffee you have to buy a bag of these amazing coffee beans and taste them for yourself! Please go to http://CafedoPariso.com and sign up for the newsletter to be updated by email as soon as the coffee is ready for purchase on the website.
Web Design Tips: 5 Ways to Beat Writer’s Block
Here are 5 Techniques for Overcoming Writer’s Block:
Creativity is necessary for some much of what we do every day. When we’re “in the zone” our newest web design, web development concept or client presentation seems to flow out of us and all the dots connect seamlessly. But we’ve also experienced the other extreme. The clock ticks incessantly on an impending deadline, the more you try and force your focus the more distracted you become, until you feel incapable of stepping up to the task at hand. You’ve smashed into that impassible wall known as writer’s block. The good news is you’re not alone. Every one of us has encountered this obstacle, threatening to obstruct our path to productivity and success. And the better news is, there are ways you can climb right over the wall and continue on your way to completing your project.
1. Get the blood pumping and oxygen circulating.
Take a walk. It sounds too easy to be true, but it is an exceptional way to clear your head. It is even more effective if you make an effort to be “in the moment” by paying attention to your surroundings on your walk instead of visualizing your deadline as an anvil about to drop on your head and bust it wide open like a watermelon at the hands of Gallagher (http://gallaghersmash.com/). A walk also packs the added punch of getting your blood pumping, which increases blood circulation and oxygen, and this is vital to achieving peak brain function. Sedentary lifestyle habits, like sitting at your desk all day, inhibits effective blood circulation and can have the same stifling effect on your creativity. Many times a momentary change of scenery, coupled with some physical activity and movement, is all you need to reinvigorate your creative mojo.
2. Take a mental break to switch gears and recalibrate your focus.
Occasionally, you hit a wall and all you need to get over it is to step back from the project for 10 minutes and let your focus recalibrate. The key to not getting mindlessly sidetracked is to limit your breaks to a specific amount of time, not exceeding 10 or 15 minutes. It is best if your break involves reading or writing. Perhaps you indulge your guilty pleasures, that celebrity gossip website or check the scores on ESPN.com or go on your social networks and check out what your friends and family are up to. But again, be disciplined or this won’t work and could become just another way to procrastinate.
3. De-clutter your environment to reduce distractions.
Whether you believe that your surroundings can physically block energy, as in Feng Shui, or you just subscribe to the general principle that a messy work space is a needless distraction, it seems to improve clarity of focus when there is not “stuff” scattered haphazardly where you are working. Keep disorder to a minimum and it will enhance the process of organizing of your thoughts. A scattered work area can easily lead to scattered thoughts.
4. Limit outside interruptions.
This goes beyond your physical setting to include outside distractions such as phone calls, emails, social media and messaging notifications, television, interruptions from family, friends and co-workers, to the alluring temptations of the world wide web. Whether it’s eBay, Facebook, Zappos or cat videos on YouTube that entice you to drift, you have to empower yourself to just say no when you need to buckle down and produce a finished, quality project. Turn the phone on silent, adjust your settings to off, let those around you know you’re “off limits” for the next hour, or three, and close your internet browser. The world will not cease to turn if you go “underground” for a few hours.
5. Two minds can be better than one.
Get a second opinion. Collaboration can be a rewarding way to push through your writer's block. If you are writing an article, you can call an expert on the subject for a short interview. You reap the benefit of a relevant quote that improves your work, while expanding your perspective and, hopefully, making a new valuable connection. If the project is a presentation, try asking a colleague, friend or spouse to listen to your pitch and offer feedback. It will be helpful to have someone to bounce ideas off as well as give an insight or perspective that takes your concept to another level or in a different direction that you would not have thought of on your own.
The important elements of web development, web design, SEO, graphic design, or any creative development work, all require a high level of creativity and focus. It’s vital to have strategies to deal effectively with blocks when they occur. We would enjoy hearing what strategies get you past writer’s block and back on the path to productivity. What practices help you get into your creative flow?
Web Design Tips: 5 Ways to Make Your Social Media Matter
To harness the full power of social networks and leverage the exponential reach available through social networking, here are 5 best practices.
Social media is a powerful tool for generating brand awareness and building trust. An effective social media strategy integrates seamlessly with your web design so that your online presence represents your company with professionalism and your SEO is boosted. If you do social media the right way you can build relationships with fans and followers that will build long-term relationships by creating content that engages and brings value your audience. Your web development strategy should always include a social element so your social networks are easily visible and your content is easily shared by those interested in your brand and content.
1. Use your social networks to listen, not just talk.
The social interaction between people is what brings the “social” element to social media. People interested in your brand will fan you on Facebook, follow you on twitter and subscribe to you on YouTube to interact with the person behind the company. They aren't always finding you on social channels to hear a one-way message that talks at them. Rather, thanks to social media, marketing and advertising is now a conversation and consumers will demand that you talk with them in a conversation. This is an exciting evolution that allows you to develop genuine connections with your audience that were not available before.
2. Your content should create value for your audience.
Only if you entertain, inform, or in some way provide value, with your social posts and updates will your fans and followers like your posts, share your blog content and videos and retweet your tweets. How can those interested in your brand join the conversation if you are not initiating one? No one wants to be sold to all the time, not in person and not on the net. If you consistently provide content that is of educational, social, or useful value you will build a following that is loyal, engaged and enthusiastic about your brand.
3. Social is not about selling, it’s about building relationships.
You get out of social what you put in. If you use it as a platform to always be selling, making it all about you, visitors will be less motivated to come back to your sites. But the good news is that building relationships is actually more powerful than sales! If you’re a dentist you’re not trying to use your blog to sell one pair of braces. If you blog on interesting subjects related to your business, such as how to ask for a second opinion or, for those that are terrified of the dentist, a 5 minute mediation to put you at ease before you enter the dentist chair, you will begin to build trust with your audience. This trust is the first step to building a lasting relationship. You will become a trusted resource that can develop into a client bond that will outlast a one-time procedure and continue for 5, 10, or 20 years or longer.
4. Use social networks to build relationships with industry leaders, colleagues and mentors.
Social is not only about reaching out to potential consumers, it's also about participating in the conversation among your peers and industry thought leaders. Follow those agencies and individuals that are driving innovation in your field or who have influence with many people. These people have much to teach and they give away valuable information and insights through social media. Are you listening or are you missing out? LinkedIn is optimal for engaging with industry giants and experts. You can join LinkedIn groups representing your field to keep up on the latest news, updates and industry trends. Be a part of the conversation so you too can establish yourself as a leading voice in your market.
5. Track your metrics to develop and fine tune your strategy.
In order to know what you are doing right, and which strategies are not benefiting you, you need to track your performance. There are many tools, both paid and free, that will generate reports which let you know when your content resonates with your audience and when it falls flat and fails to generate interest and engagement. By playing to your strengths and understanding your weaknesses, you can develop a winning social media plan that will increase your presence, raise your SEO ranking and establish your business as a leader in your market.
We have been in the Las Vegas web design and web development industry for years and we have experienced the power of social media to make connections and create partnerships and clients in our community. It’s not rocket science, all it takes is knowledge, a passion for engaging with your audience, and a consistent dedication to the effort and consistency required to create value and build genuine long-term connections.