Changing the WorldPraktiDesign.com is the website home of Prakti, an exciting new social venture startup that's working hard to develop innovative technology that will significantly improve the health of women and children in developing countries. Their innovation is clean cookstove technology! They've created an advanced cookstove system specifically designed to be affordable for mass distribution in the developing world, and they've already begun operations in India, Haiti, and Nepal. Most people wouldn't think smoke from a cookstove could be such an important issue, but it's one of the top 5 killers in developing countries today, causing over 1.9 million premature deaths every year mostly among women and children who cook food in covered indoor stoves which release harmful particulates into their homes.
Owen Carver had the opportunity to meet the founder of Prakti, Mouhsine Serrar, last year at the UnReasonable Institute in Boulder Colorado during the 2 days leading up to the UnReasonable Climax event. The Climax is a startup stage where 25 entrepreneur graduates from the UnReasonable Institute's 6 week program present their for-profit social ventures to a packed audience of academics, investors, and like-minded individuals passionate about changing the world.
Prakti was one of two startups presented that received awards from Siegel & Gale, a global strategic branding firm based in New York, which entitled them to receive free banding services from the firm along with a blue-print for a new website. After some time Prakti reached out to All in Web Pro for help with the execution of these brand strategies through the redesign of their website.
While working closely with Prakti and the Siegel & Gale team, we generated an modern interpretation of this new user-friendly and easy to navigate website aimed at providing key information to investors and partners through a story-based content system designed for easy ongoing maintenance and expansion.
We're proud to be able to support Prakti in their mission to change the world through innovative cookstove solutions and are honored that they look to us for their web design needs.